Fundamentals of Management, 11/e

Goals and Controls Topic: Role of goals in controlling, control process, efficiency and effectiveness

Tesla. Elon Musk. You’ve probably heard of both. Tesla was founded in 2003 by a group of engineers who wanted to prove that buyers didn’t need to compromise looks and performance to drive electric—that electric cars could be “better, quicker, and more fun to drive than gasoline cars.”60 Musk was not part of that original group but led the company’s Series A investment (the name typically given to a company’s first round of venture capital financing) and joined Tesla’s board of directors as chairman. He soon took an active role in the company and oversaw the design of Tesla’s first car, the Roadster, which was launched in 2008. Next came the Model ...