F.1 Machine LearningF.2 The History of Artificial Intelligence and Machine LearningF.3 Artificial Intelligence is about Statistical Relationships, not Cause and Effect RelationshipsF.4 Artificial Intelligence Created User Behaviour Mapping Versus Traditional Market ResearchF.5 Artificial Intelligence Created User Behaviour Mapping Versus Narrative InquiryF.6 The New Digital Ecosystem and Future of Artificial IntelligenceF.7 The Role of Machine Learning: Headlines from the FutureF.8 ConclusionBibliography