I am indebted to several people whose input has made writing this book possible. Debbie Gendel, my first editor and dear friend, boundless thanks for your knowledge, expertise, support, and professionalism. I am especially grateful for your help on the chapter covering social media and for your superb copyediting. And to Debbie DuFrene, my Business Expert Press editor, thanks for the advice, additions, and hand-holding. To LeeAnne Kryder, colleague and friend extraordinaire, mille grazie for your input and insights and for test-driving a chapter with your students. And thanks to my husband, Perry Hambright, for always saying yes when I need help.