Chapter 4

Writing Brochures

Brochures have a permanence that makes them important to the promotional mix. Used to inform or to persuade, brochures provide readers with valuable information while conveying a sense of a company’s professionalism and stability. Brochures proliferate every walk of life, from the doctor’s office to a hotel lobby. When an organization wants to make itself and its offerings known or needs to explain a process, it produces an attractive, informative brochure.

Brochure Audience Analysis

Many brochures are aimed at an external audience that has either requested or seeks more information about a product, service, task, or an organization. A couple may request a brochure about a time-share; a small business owner may examine ...

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