Chapter 4
Brochures have a permanence that makes them important to the promotional mix. Used to inform or to persuade, brochures provide readers with valuable information while conveying a sense of a company’s professionalism and stability. Brochures proliferate every walk of life, from the doctor’s office to a hotel lobby. When an organization wants to make itself and its offerings known or needs to explain a process, it produces an attractive, informative brochure.
Brochure Audience Analysis
Many brochures are aimed at an external audience that has either requested or seeks more information about a product, service, task, or an organization. A couple may request a brochure about a time-share; a small business owner may examine ...
Get Fundamentals of Writing for Marketing and Public Relations now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
