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Fundamentals of Writing for Marketing and Public Relations by Janet Mizrahi

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Chapter 5

Writing Web Copy

Today a website is as important as a company logo. Often a website is a member or customer’s first impression of an organization, so a professional, easy-to-navigate, well-designed, and clearly written website is a basic business necessity. But because reading on a screen differs from reading on a printed page, web writers face distinct challenges.

Web writing differs from print writing in several significant ways. First, when writing for the web, the writer is typically part of a team. Websites integrate technology with copy, so writers collaborate with web designers, software engineers, and other members of an organization who have input into the site’s content and usability. Another difference is that web writers ...

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