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Fundamentals of Writing for Marketing and Public Relations by Janet Mizrahi

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References

Bly, R.W. (1985). The copywriter’s handbook. New York, NY: Henry Holt & Company.

Diggs-Brown, B. (2007). The PR style guide(2nd ed.). Belmont, CA: Wadsworth, Cengage.

Garrand, T. (2006). Writing for multimedia and the web(3rd ed.). Burlington, MA: Elsevier.

Guffey, M. (2008). Business communication: Process and product(6th ed.). Mason, OH: South-Western Cengage.

Jeney, C. (2007). Writing for the web: A practical approach. Upper Saddle River, NJ: Pearson-Prentice Hall.

Marsh, C., Guth, D., & Short, B. (2005). Strategic writing. Boston, MA: Pearson.

Newsom, D., & Haynes, J. (2008). Public relations writing: Form & style(8th ed.). Belmont, CA: Thomson-Wadsworth.

Newsom, D., & Haynes, J. (2011). Public relations writing: Form & Style ...

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