Chapter 1
Learning About the Funding Ecosystem
IN THIS CHAPTER
Understanding funding terms and definitions
Moving from idea to successful execution
Why do we need startup funding?
How startup funding has evolved
Examples of startup funding that worked
Congratulations — you’ve come up with a business idea that passes the laugh test and now you may be feeling like you’re taking a cross-country road trip. You’re sitting in your ready-to-drive automobile, you have your phone connected to your car’s computer system, and you have some notion of where you’re going to go.
But when you step on the gas pedal, nothing happens. Just as a car won’t go without gasoline in its fuel tank, the lack of money in your business means it won’t go very far and your grand dreams will stay locked in your head.
Sadly, many fantastic concepts are never brought into the real world because the founder(s) don’t have enough money to do that. When you have a new business, expansion is always the objective, which ...
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