Funding a New Business For Dummies

Chapter 3

Getting Your Finances in Good Order

IN THIS CHAPTER

Creating a compelling business case and pitch deck

Building detailed P&L(s) scenarios

Sample P&L Excel templates just for you

Now you’ve arrived at your next destination, and it’s one that everyone has to stop at if you want to keep going. Before you can turn your idea into reality, you need to create a strong business case and a convincing pitch deck if you want to get the cash you need to fuel your ambitions.

These crucial resources act as your startup’s business card, attracting the interest and backing of potential investors, lenders, and collaborators. In this chapter, we give you the manual for perfecting the skill of making a persuasive business case and pitch deck for your target audience.

In this chapter, we go into the nuances of turning your novel idea into a compelling story packed with data-driven insights that show the viability of your firm. This chapter gives you the information and abilities to present your startup in the best possible light, whether you’re looking for funding from venture capitalists, angel investors, or crowdfunding sites.

Creating a Compelling Business Case and Pitch Deck

It may ...