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Funding a New Business For Dummies
book

Funding a New Business For Dummies

by Marc R. Butler, Eric Butow
April 2024
Beginner content levelBeginner
352 pages
7h 46m
English
For Dummies
Content preview from Funding a New Business For Dummies

Chapter 11

Crowdfunding Made Easy

IN THIS CHAPTER

Bullet What crowdfunding is all about

Bullet Understanding the good and bad of crowdfunding

Bullet Exploring crowdfunding platforms and models

Bullet Creating a compelling crowdfunding campaign

You may have opened this chapter up the moment you got your hands on this book because it’s about crowdfunding! It’s going to make you oodles of money because people are more willing to put in small amounts of money, and lots of them will be happy to do it because your product is going to change the world!

Whoa, simmer down there, Sparky. If you don’t choose the right kind of online crowdfunding platform that will give you the best chance to reach the most people, your days of wine and roses will turn into the days of vinegar and tobacco.

That said, crowdfunding isn’t panhandling, either, and this financial model is so popular because it’s inclusive and these virtual marketplaces connect creators with their potential funders.

In this chapter, we start by reviewing the seven types of crowdfunding, and you’ll need that information to learn what’s good and not so good about ...

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Publisher Resources

ISBN: 9781394241712Purchase Link