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Fundology: The Secrets of Successful Fund Investing by John Chatfeild-Roberts

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5. How to pick the best fund managers

“Few great men would have got past Personnel.”

Paul Goodman

Keep it simple

Most professions use jargon, either consciously or subconsciously, which prevents outsiders understanding what they do. The fund management industry is no different to any other in this respect. It also has a tendency to make investment sound more complicated than it needs to be. In particular, much importance is placed today on the use of ever more complicated mathematical or quantitative techniques to make investment decisions.

When it comes to buying funds, I strongly believe that this is the wrong way to go about it. In my experience, it is the people who run funds that make the difference. Obviously there are good fund ...

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