CHAPTER 6 The Race for Remarkable Results
An American giant, John Deere, has been progressively redesigning industrial equipment—such as tractors, combine harvesters, planters, tillers, sprayers, cutters, scrapers, and loaders—with digital functionality. In the mid-1990s, Deere set up a dedicated digital team that introduced a GPS-steered tractor, giving farmers time back to focus on high-value activities that can’t be automated. This innovation enabled the company to tag geospatial locations on every sensor on its vehicles. Armed with GPS-linked sensors, Deere can track the critical steps of agricultural work—planting seeds, fertilizing fields, and harvesting crops—and assess what’s working well.
Deere pursued an agritech (agriculture technology) ...
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