Future Communication, Information and Computer Science – Zheng (Ed.)
© 2015 Taylor & Francis Group, London, 978-1-138-02653-7
Analysis on risk prediction of enterprise marketing
M. Lui
Shaanxi Institute of International Trade & Commerce, Shaanxi, China
ABSTRACT: As the link of the realization of enterprise profit, marketing activity is the finishing point and
foothold of the production and management process of an enterprise. In contemporary marketing and man-
agement activities, the existence and harmfulness of marketing risks are ignored categorically. Meanwhile, the
predictions of various kinds of risks still lack technical methods. For this reason, according to fundamental
theories of marketing, this study, combining the economic analysis method ...