Skip to Main Content
Future Communication, Information and Computer Science
book

Future Communication, Information and Computer Science

by Dawei Zheng
February 2015
Intermediate to advanced content levelIntermediate to advanced
472 pages
22h 58m
English
CRC Press
Content preview from Future Communication, Information and Computer Science
Future Communication, Information and Computer Science Zheng (Ed.)
© 2015 Taylor & Francis Group, London, 978-1-138-02653-7
Influencing factors on the customer’s buying behavior of E-commerce
B. Xi
Faculty of Business, Wuhan Polytechnic, Wuhan, Hubei, China
ABSTRACT: In E-commerce, the customer’s buying behavior will have different characteristics. Grasping
the factors influencing the customer’s buying behavior in E-commerce could help manufacturers understand the
inherent law of consumer behavior changes. In E-commerce, group psychology, time cost and the content of the
product portfolio are the main influencing factors for the customer’s buying behavior. Meanwhile, traditional
factors such as price, income and the like will also continue to impose ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Frontiers in Computer Education

Frontiers in Computer Education

Yuanzhi Wang
The CS Detective

The CS Detective

Jeremy Kubica

Publisher Resources

ISBN: 9781138026537