Future Communication, Information and Computer Science – Zheng (Ed.)
© 2015 Taylor & Francis Group, London, 978-1-138-02653-7
Influencing factors on the customer’s buying behavior of E-commerce
B. Xi
Faculty of Business, Wuhan Polytechnic, Wuhan, Hubei, China
ABSTRACT: In E-commerce, the customer’s buying behavior will have different characteristics. Grasping
the factors influencing the customer’s buying behavior in E-commerce could help manufacturers understand the
inherent law of consumer behavior changes. In E-commerce, group psychology, time cost and the content of the
product portfolio are the main influencing factors for the customer’s buying behavior. Meanwhile, traditional
factors such as price, income and the like will also continue to impose ...