8

LESSON SEVEN

Integrity Is Priceless: Never Cross the Line in the Sand

If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.

—ZIG ZIGLAR,salesman and motivational speaker

“Pat had your back.”

Speak to editors and reporters who worked at IDG publications over the decades, and that is the common refrain. From his earliest days in the business, McGovern hired talented people, gave them the resources to do their jobs, and assured them that editorial integrity was sacrosanct. It was the formula for achieving high editorial quality, building respected individual brands, and developing a massive global media company.

Covering an industry as volatile and fast-growing as information technology was lucrative ...

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