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Futurewise, Fourth Edition by Patrick Dixon

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Introduction

Life in the third millennium

You cannot fight against the future. Time is on our side.

W. E. Gladstone 1809–98

Either we take hold of the future or the future will take hold of us. Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared. The larger the corporation, the greater the risk that you are flying blind, misled by old data.

Such institutional blindness is common, which is one reason why so many organisations use futurists and scenario planners to analyse future trends. Trends can pose threats as well as opportunities. We urgently need the big picture, to plot the longer-term ...

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