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Futurewise, Fourth Edition by Patrick Dixon

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CHAPTER 1FastSpeed will be everything

HISTORY IS ACCELERATING

The first face of the future is FAST: speed will be everything. Never before has the future so rapidly become the past for so many people. History is changing faster than you can calculate a risk or exploit an opportunity, whether you look at trends in the economy, global events, industry, social factors, politics, or share prices.

Who wants to wait?

The developed world is cash-rich, time-poor and intensely impatient. Up to 30 per cent of web sales can be lost if a page takes more than 30 seconds to load. Expect even less tolerance tomorrow in an increasingly instant age. The impact on the way we buy, sell and live will be huge. Holidays will get shorter, more focused and more frequent, ...

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