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Game Data Analysis – Tools and Methods by Coupart Thibault

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Chapter 2. Common Key Performance Indicators

In this chapter we will see the main framework for running a game-analytics policy on a game: the notion of the Key Performance Indicator (KPI). As we will explain it in detail later, these indicators constitute the basic structure for displaying the health of your game and its success in a simple way.

Definition and framework of Key Performance Indicators

KPIs are groups of signals, trends, which facilitate the decision process. They are supposed to be calculated on a regular basis in order to display the evolution of the game throughout time. They are usually presented through a dashboard, which means they are not supposed to be numerous.

Actually, they must not exceed a dozen in number because having ...

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