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Game Data Analysis – Tools and Methods by Coupart Thibault

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Working regularly with KPIs

As we already said, KPIs and their framework are not supposed to explain phenomenons. They give a simple and quick overview of your game. From this statement, they are also very useful if you want to calculate the long term profitability of your game.

A common operation is to compare the lifetime value KPI with the cost per acquisition. If the lifetime value KPI is superior to the cost per acquisition KPI by a large amount, you might want to focus your strategy on the acquisition of new players. On the other hand, if the cost per acquisition KPI is too high, or if the lifetime value KPI is too low, you will need to increase (or decrease) their value.

Generally speaking, KPIs provide a general overview that can help you ...

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