O'Reilly logo

Game Data Analysis – Tools and Methods by Coupart Thibault

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4. Game Analytics and Generation of Content

We have seen the typical KPI used for online video games and different tools available for collecting data in the previous chapters. Before exploring the analysis aspect and the statistical tools in depth, we will detail a particular aspect of game analytics, that is, the generation of content and the A/B testing.

The Testing section will highlight two types of testing, the A/B testing (which includes only two different features) and the multivariate testing (which includes several features to test).

Testing

Historically, the A/B and multivariate testing methods existed in other industrial fields before being applied to online video games. They have made their first appearance in the digital field ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required