O'Reilly logo

Game Data Analysis – Tools and Methods by Coupart Thibault

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The multivariate testing

Now that we are aware of the basics of the A/B testing, it remains exactly the same for the multivariate testing, except that the number of features tested goes above two. You can actually have a high amount of features tested at the same time. The only constraint being that you will multiply the number of versions and so the size of your sample must increase accordingly in order to keep your test statistically significant.

If the features can be combined between them, results for the multivariate testing will be displayed in a matrix with all of the versions tested. For example, with three different colors for a button, three different pictures, and three different amounts of purchasable coins for one pop up, the number ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required