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Game Data Analysis – Tools and Methods by Coupart Thibault

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Recommendations for good practices

Since live testing has a cost, it is important to choose carefully what is going to be tested. The most common areas for testing in the social/mobile sphere are about the conversion rate for the acquisition (for example, first page inviting the player to start the game and eventually the tutorial phase), and also the monetization (the virtual shop interface, and also incentive pop up for discount).

Depending on your game, keep in mind that other areas can be a very good place for testing (important game design turning points, virality…), the preceding examples are just typical areas.

Following those precautions, what exactly is being tested with this method? We will develop this part with an example later in the ...

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