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Game Data Analysis – Tools and Methods by Coupart Thibault

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Case study – monetization pop up

There are two steps in this part. First, we will try to describe all of the features that can be tested considering the following screenshot. Secondly, we will see what different versions of this pop up could be, and what we can expect from the test. The objective, of course, is to have the highest number of clicks on the Buy button.

Case study – monetization pop up

As we can see, the preceding screenshot shows a typical incentive pop up proposing to buy coins usable inside the game (for buying items or unlocking content, for example).

Numbers inside the red circle represent the area of the features which are going to be tested. Normally, the choice ...

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