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Game Data Analysis – Tools and Methods by Coupart Thibault

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Summary

This chapter has provided an in-depth presentation of how metrics can help to generate content. What is important to notice is that those methods are useful once you have an idea of what is interesting to test, and this was exactly the purpose of the second part of the chapter. Notice that the A/B testing, exactly like KPIs, do not give you the reason why the hypothesis A is better than the hypothesis B, it just gives you the best hypothesis according to an objective.

In the next chapter, we will see advanced statistical methods that can be applied on the video game field.

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