Imagine you have a secret power that could completely change the way you do business. With this power, you’d earn more customers, make existing customers more loyal, and attract more talented employees. How would this change your life?
I’ve learned that whenever you make people feel special, you win them over. It’s one of the things I’m always telling people to do. It really works, because it is a universal law that people want to feel important. Customers want to feel valued. And customers that feel special become your fans. They love what you do and help you attract even more customers.
The revolution in social media has shown the world how important this is. Call it social status, call it bragging, call it sharing your experiences—human beings are deeply concerned with what other people are doing and thinking. Everyone loves to share their successes and seek comfort from friends when facing the tough challenges in life.
A well-executed game makes people feel special because games are an age-old way to reach someone’s heart and mind. Let’s take sports for example. I began leading the Philadelphia 76ers in 1996, when they were in last place. Fueled by vision, passion, and determination, we made it to the NBA Championship Finals by 2001. When the 76ers began winning, we retook our place as an important part of Philadelphia culture. Once again our fans felt special about being part of the 76ers story. The team became enormously popular, and the stadium seats began to ...