We don't truly have a good grasp of a situation until we see it in a fuller context. The Context Map, therefore, is designed to show us the external factors, trends, and forces at work surrounding an organization. Because once we have a systemic view of the external environment we're in, we are better equipped to respond proactively to that landscape.
45 minutes to 1.5 hours
Hang six sheets of flip-chart paper on a wall in a two-row, three-column format.
On the top-middle sheet of flip-chart paper, draw a representation of the organization under discussion. It can be as simple as an image of your office building or an image of a globe to represent a global marketplace. Label the picture or scene.
On the same sheet of paper, above and to the left of the image, write the words "POLITICAL FACTORS". Above and to the right, write the words "ECONOMIC CLIMATE".
On the top-left sheet of flip-chart paper, draw several large arrows pointing to the right. Label this sheet "TRENDS". Include a blank before the word TRENDS so that you can add a qualifier later.
On the top-right sheet of flip-chart paper, draw several large arrows pointing to the left. Label this sheet "TRENDS". Again, include a blank before the word TRENDS so that you can add a qualifier later.
On the bottom-left sheet, draw large arrows pointing up and to the right. Label this sheet "TECHNOLOGY FACTORS".
On the bottom-middle sheet, draw an image representing your ...