O'Reilly logo

Gamestorming by James Macanufo, Sunni Brown, Dave Gray

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Stakeholder Analysis

OBJECT OF PLAY

The concept of a "stakeholder" has deep roots in business and managerial science, appearing as early as the 18th century in reference to any holder of a bet or wager in an endeavor. The term now has come to mean anyone who can significantly impact a decision, or who may be impacted by it. At the beginning of projects big and small, it may benefit a team to conduct a stakeholder analysis to map out who their stakeholders are—so that they can develop a strategy for engaging them.

NUMBER OF PLAYERS

Any; key members of a team who have a collective awareness of all aspects of a project

DURATION OF PLAY

30 minutes to 1 hour, depending on the depth of the analysis

HOW TO PLAY

There are a number of variations in mapping out stakeholders, and a team may change or add variables to the equation, depending on the circumstances.

The most common way to map is by power and interest.

Power:

describes a stakeholder's level of influence in the system—how much he can direct or coerce a project and other stakeholders.

Interest:

describes the degree to which a stakeholder will be affected by the project.

By setting up a matrix with these two axes, you are ready to begin.

Step 1: Create a List of Stakeholder Groups

If you do not already have a list of the stakeholders, now is the time to generate it. By using Post-Up or a similar method, create your set of stakeholders by answering these questions:

  • Who will be impacted by the project?

  • Who will be responsible or accountable for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required