The concept of a "stakeholder" has deep roots in business and managerial science, appearing as early as the 18th century in reference to any holder of a bet or wager in an endeavor. The term now has come to mean anyone who can significantly impact a decision, or who may be impacted by it. At the beginning of projects big and small, it may benefit a team to conduct a stakeholder analysis to map out who their stakeholders are—so that they can develop a strategy for engaging them.
Any; key members of a team who have a collective awareness of all aspects of a project
30 minutes to 1 hour, depending on the depth of the analysis
There are a number of variations in mapping out stakeholders, and a team may change or add variables to the equation, depending on the circumstances.
The most common way to map is by power and interest.
describes a stakeholder's level of influence in the system—how much he can direct or coerce a project and other stakeholders.
describes the degree to which a stakeholder will be affected by the project.
By setting up a matrix with these two axes, you are ready to begin.
If you do not already have a list of the stakeholders, now is the time to generate it. By using Post-Up or a similar method, create your set of stakeholders by answering these questions:
Who will be impacted by the project?
Who will be responsible or accountable for ...