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Gamification for Employee Engagement by Akila Narayanan

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Defining enterprise gamification

Before delving into enterprise gamification, does "business enterprise" and "game" together sound like an oxymoron? You would be surprised to notice certain similarities between these two non-related terms.

A game can be thought to have certain attributes:

  • Goal: A player sets their eye on a target to achieve.
  • Rules: Structure and How-To's of a game.
  • Player(s): One/many who participates.
  • Outcome: Declared a winner if the goals are met, lose otherwise.
  • Feedback: Player is kept updated of the progress.

If you observe closely, business enterprises also have relevance to the following attributes:

  • Goal: A business enterprise has strategic objectives to accomplish.
  • Rules: Structure and policies that govern the organization.
  • Players ...

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