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Gamification for Employee Engagement by Akila Narayanan

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Gamification and enterprise business processes

Gamification can be put into action in a wide variety of areas within an enterprise, including key business processes and other miscellaneous areas.

Gamification and enterprise business processes

Before deploying gamification as a strategy within an enterprise, let's explore its applicability in some of the key business processes within business units.

Business unit – Sales and Marketing

Business process – Managing salesforce performance

Context

A sales manager is faced with a daunting task to manage and motivate his salesforce. The objectives set by forecasting the annual sales target for the regions under his territory sets the ball rolling for his ...

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