O'Reilly logo

Gamification for Employee Engagement by Akila Narayanan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3. Enterprise Gamification – Strategize

Welcome to the real gameplay. It's time to dig deep and understand the need for an enterprise gamification strategy and the means to put together a strategy.

In this chapter, we will cover:

  • Why is there a need for an enterprise gamification strategy?
  • What are the steps involved in strategizing enterprise gamification?

The need for an enterprise gamification strategy

Humans are often caught up by herd mentality, influenced by their peers to adopt certain behaviors and practices. Businesses are not an exception as they meticulously follow trends adopted by their peers with the concern of being left out. Most enterprises started enrolling themselves into gamification after it figured in Gartner's hype cycle ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required