O'Reilly logo

Gamification for Employee Engagement by Akila Narayanan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Identifying the target audience

Identifying and understanding target audience behavior is one the most critical steps before validating the business case for gamification. Any gamification strategy can succeed only when the business objectives and the user objectives overlap. A user is usually referred to as a player in the gaming context. While talking of player types, we are naturally reminded of Richard Bartle and the Bartle test that was created by Erwin Andreasen and Brandon Downey, based on a paper written by Bartle.

Perceiving the player types

Bartle's test identifies four types of game players as depicted:

Perceiving the player types
  • Achievers: They seek rewards and would ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required