Identifying and understanding target audience behavior is one the most critical steps before validating the business case for gamification. Any gamification strategy can succeed only when the business objectives and the user objectives overlap. A user is usually referred to as a player in the gaming context. While talking of player types, we are naturally reminded of Richard Bartle and the Bartle test that was created by Erwin Andreasen and Brandon Downey, based on a paper written by Bartle.
Bartle's test identifies four types of game players as depicted: