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Gamification for Employee Engagement by Akila Narayanan

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Understanding the target audience behavior

The most effective way to drive user engagement is by understanding the behavior of your target audience. There are many ways in which the employees within an organization can be classified in order to decide what could best motivate and engage them. Some of them include:

  • Industry type/Profession
  • Generation type/Age
  • Designations/Roles
  • Primary skills and attitude
  • Pastime interests
  • Industry type/Profession: The employees vary by the industry type they represent and the nature of activities that their profession warrants. For instance, an insurance industry is driven by strict norms and regulations that an employee in the insurance industry might be more conservative compared to an employee representing the IT ...

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