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Gamification for Employee Engagement by Akila Narayanan

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A quick recap

Let's quickly recap all of the steps involved in devising a strategy:

  • Defining business objectives
    • Defining the high level objective
    • Framing the SMART goal
    • Listing down the pain points (halt here if you think there are fundamental flaws to be addressed)
  • Grouping the action items (process, people, and technology, under Grouping the action items section, earlier in the chapter) to address pain points
  • Identifying the target audience (employees in this case)
  • Understanding the target audience behavior (particularly with respect to engagement)
  • Validating the business case for gamification
    • Formulating the hypothesis
    • Gathering data
    • Analyzing data
    • Making the go/no-go decision

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