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Gamification for Employee Engagement by Akila Narayanan

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Summary

In this chapter, we learned how to align gamification with the business objectives. We also learned the importance of identifying and understanding the target audience behavior in order to tailor the system based on their needs and expectations. Overall, we devised a strategy to validate the business case for gamification.

In the next chapter, we will learn how to design a gamification system by applying design thinking approach.

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