Gamification for Product Excellence

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Gamification for Product Managers

In this chapter, we will cover the persona of the product manager we are writing for and other roles that apply to this content. We’ll take a deep dive into the competencies and skills of product managers. In those areas, we will discuss their relationship with gamification and briefly overview where the skills relate to gamification, so it’s clear what the role entails and who is responsible for managing the areas of product development we will be covering.

Product managers can use gamification to increase user engagement, motivation, and adoption of their products. We’ll cover why user engagement is one of the most, if not the most, vital metrics to judge a product’s value.

We will show how design elements ...