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♦ CHAPTER SEVENTEEN ♦Fighting BackA movement emerges to challenge corporate hegemony

Each of us is laboring under the psychic weight of powerful absurdities, children.—Reverend Billy

NOBODY KNEW QUITE WHAT TO MAKE of the tall, smooth-faced man sporting a white dinner jacket and a hundred-watt smile. Clearly, the Reverend Billy Talen was an evangelist of some sort. He preached on sidewalks and street corners—anywhere he could gather a small crowd. But his message didn’t quite match that of the other soapbox preachers on the streets. His denomination was neither Baptist nor Methodist, but rather the Church of Stop Shopping, whose physical location was wherever the Reverend Billy happened to be holding forth. His sermons had the twinkle of ...

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