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Product development in the apparel industry

M. Senanayake     California State Polytechnic University, Pomona, CA, USA

Abstract

Fashion product development (PD) is a complex process with activities extending out from the designer's concept through making the style ready for production. PD models assist in understanding these activities that need to be accomplished by various members of the development team at different tight time schedules so that the product is ready to satisfy market demand. The tools and technologies play a major role in determining the efficiency of each task in the PD process, in addition to effective communication among members involved in the process. The apparel PD process has been challenged by new business processes such ...

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