“I have long appreciated Herb Sendek’s ability to unite and inspire his players to perform at a higher level. That degree of selflessness is only possible when true leadership is present. Herb and Buddy have taken these concepts and applied them to business strategy. Gen Y Now provides leaders with real-world tools to build a winning plan.”
“Buddy Hobart and Coach Sendek have delivered a slam dunk. By providing such keen insights into this all-important generation, they have developed a leadership guide for everyone looking to build a team in the new economy.”
VP of International Marketing
“If we look back across the generations that came before us, we recognize that each confronted unique challenges and, for better or worse, shaped the world. As a university president now welcoming freshman classes that have never known a time when the Internet was not ubiquitous or when an unlimited scope of information was not at their fingertips, I can attest to the fact that Generation Y operates in a different modality. Buddy Hobart and Herb Sendek offer astute commentary on the implications and potential of this generational sea change for those who seek to operationalize leadership.”
Arizona State University
“Gen Y is who will replace our leadership in the coming years. This book should ...