Gender and Finance

Glossary of Terms

A

Alpha:

adjective describing someone who is strong or powerful, and who likes to be in charge of others

Attribution theory:

the understanding that over time, the repetitive attribution of symbolic values to each gender has become normative, influencing our perception

B

Biased investment recommendations and evaluations:

internalised sexism's effect and influence on recommendations to a client

Behavioural finance:

the study of the influence of psychology on the behaviour of financial professionals¹

C

Conscious bias:

the unjust influences of sex on our behaviour towards someone, when we are aware or conscious of this influence

Cultural programming:

the process by which citizens come under the control of culture and what ...