Glossary of Terms


adjective describing someone who is strong or powerful, and who likes to be in charge of others
Attribution theory:
the understanding that over time, the repetitive attribution of symbolic values to each gender has become normative, influencing our perception


Biased investment recommendations and evaluations:
internalised sexism's effect and influence on recommendations to a client
Behavioural finance:
the study of the influence of psychology on the behaviour of financial professionals1


Conscious bias:
the unjust influences of sex on our behaviour towards someone, when we are aware or conscious of this influence
Cultural programming:
the process by which citizens come under the control of culture and what ...

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