O'Reilly logo

Gender Codes: Why Women Are Leaving Computing by Thomas J. Misa

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

11

Programming Enterprise

Women Entrepreneurs in Software and Computer Services

JEFFREY R. YOST

Few chief executives have been higher profile than Hewlett-Packard’s (HP) leader from 1999 to 2005, Carleton “Carly” Fiorina. In 1996, as AT&T Executive Vice President for Corporate Operations, she oversaw the largest initial public offering in the United States to that time—Lucent [1]. Her achievements at AT&T and Lucent helped propel her to the top leadership post at HP. With this appointment, she became the first woman to run a Dow 30 company and the first woman CEO and Board Chair of an IT giant [2]. A board battle with Walter Hewlett (son of co-founder William Hewlett) over Fiorina’s decision to acquire Compaq, and other differences of opinion on strategy, contributed to her controversial ouster.

A year before Fiorina took over at HP, Margaret “Meg” Whitman became CEO of a small web-based auction firm, eBay. Whitman led this company for a decade, turning it into an e-commerce powerhouse. It brought together buyers and sellers of nearly every imaginable product in a virtual marketplace, taking a commission on each sale and operating with extremely low overhead. As the dot.com collapse of 2000 to 2002 decimated many e-commerce firms and scarred countless others, eBay emerged relatively unscathed. In fiscal 2006 eBay had nearly $6 billion in revenue and more than $1.2 billion in net income [3]. In January 2008 Whitman stepped down from eBay.

While no other women have reached the level ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required