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Introduction: Going the Distance
SECTION I Immortality
2. Not Getting Old
3. Working on Mattering
4. A Life of Self-Invention
5. Marketing Immortality
SECTION II Morality
6. Having a Purpose
7. A Healthy Attitude
9. Agendas for the Future
10. Breaking Every Rule
Appendix: Selected Study Data in Total and by Segments
About the Authors
Other Books by J. Walker Smith and Ann Clurman
About the Publisher
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