Chapter 41. organizational glue

There is no mystery to the stories of organizational transformation. According to Robert Reich, twenty-first century companies will be held together by a new type of "social glue". He cites examples from Silicon Valley, where rapidly growing software firms have been able to retain talented individuals by redefining working relationships with the organization.[] The people these companies rely on could easily go elsewhere. They stay because the firm offers them a good environment to work in and a real sense of community. "To call these workers "employees"", he says, "misses the point. They're all shareholders. They're all managers. They're all partners."

In future, this will be key to creating both a winning business ...

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