9RETAIL REIMAGINED: THE RISE OF VIRTUAL TRY-ONS, AI SHOPPING ASSISTANTS, AND MORE
Incredible GenAI tools like ChatGPT will clearly have an effect on every industry, and the retail sector is no different. In this chapter, we'll explore some of the main ways GenAI can be used in retail – and how it might transform the shopping experience for both customers and retailers. Fashion will crop up a lot in this chapter but make no mistake, GenAI will impact all kinds of retailers. We're talking immersive virtual stores and websites optimized for GenAI technologies. We're talking interactive displays in physical stores. We're talking hyper-personalization on a mass scale. And we're talking optimized behind-the-scenes processes. Are you ready to reimagine retail? Let's get into it.
Improved Digital Shopping Experiences
From optimized websites to virtual stores in the metaverse, GenAI could shape the way we shop online.
Virtual storefronts: immersive shopping in the metaverse
With augmented and virtual reality becoming more mainstream, GenAI can help to create immersive virtual shopping experiences. This ties in with the concept of the metaverse – immersive virtual worlds where we can shop, game, work, and more. Forward-thinking retailers are already building a presence in the metaverse, creating immersive, interactive and personalized virtual stores, and brand experiences. Nike is a real leader in the metaverse space with its part-game, part-showroom Nikeland experience on the Roblox ...
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