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Get A Name by Jacky Tai

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CASE STUDY

Asia Paint

Asia Paint Pte Ltd is an industrial paint specialist that was established in 1980. From its humble beginnings in a small 1,000 square foot factory at Ulu Seletar in Singapore, its business has grown over the years and it now occupies a modern 60,000 square foot factory in Jurong Industrial Estate, which also serves as its regional headquarters. The success of its first overseas venture, a 22,000 square foot plant in Vietnam, provided the impetus for its plans to expand into more international markets.

The paints and coatings market is a huge one. The global market reached US$71.7 billion in 2006, which was equivalent to 29.4 million tons. This is expected to grow to US$92.5 billion in 2011, which represents 35.5 million ...

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