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Get A Name by Jacky Tai

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CASE STUDY

Eu Yan Sang

Eu Yan Sang is one of the leading brands in Traditional Chinese Medicine (TCM). Its story began in 1879 when the company’s founder, Eu Kong, left his hometown of Foshan, a village in the southern China province of Guangdong. He set sail for Malaysia – then known as Malaya – to seek his fortune. As California’s Gold Rush drew prospectors from all over the world, likewise, the Tin Rush saw many young, ambitious men ending up in the mining town of Gopeng in Perak.

The enterprising young man noticed that the harsh working and living conditions in the tin mines resulted in a lot of aches and pains for the miners, whose solution was to use opium to alleviate their pains. They might not have known it at the time, but opium caused ...

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