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Get A Name by Jacky Tai

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CASE STUDY

Leeden Limited

Leeden Limited was formerly known as Ace Dynamics Limited. The company was incorporated in 1964 and listed on the Singapore Exchange (SGX) as early as 1975. Its core business is in gas, welding and safety equipment, but over the course of its history it has diversified into other sectors such as property management services, residential property development, multimedia and entertainment. After a rebranding that was concluded in 2007, the company refocussed its core business on welding, gas and safety equipment, which is what it is best at and also what made it famous in the first place.

Ace Dynamics’ customers are mainly from sectors such as oil and gas, shipbuilding, ship repair yards, automotive, metalwork fabricators, ...

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