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Get A Name by Jacky Tai

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CHAPTER

08

Rule No. 5 – The Name Must Be Unique

 

 

 

 

 

OF all the Rules Of Naming, this is probably the most difficult because the world is not what it used to be. In a United Nations report entitled, “The World At Six Billion”, there was a table showing how the world’s population has grown over the years.38 In 1900, the world’s population was 1.65 billion people. It would be fair to say that the number of companies in the world at the time would be lower than today, which means it would have been easier to find a unique name for your brand or for that matter, your children.

The world’s population grew to 2.52 billion people in 1950 – an increase of 52.7 per cent. The number of companies would have increased correspondingly to support ...

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