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Get A Name by Jacky Tai

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CHAPTER

11

Rule No. 8 – You Need Two Names

 

 

 

 

 

I am not trying to turn you into spies but if you want to build a strong brand, you are going to need two very good names – a brand name and a category name. All strong brands have a great brand name that is tied to a great category name. Intel is a great brand name and it is very successful because its name is tied to a category called computer chips. Red Bull is tied to energy drinks. TSMC has a brand name that violates Rule No. 7 of naming because it is an acronym but it is still a fantastically strong brand that makes an average of 30 per cent in net profit margin year in, year out because it is tied to a category called semiconductors.

If you do not have a category name, what is your ...

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