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Get A Name by Jacky Tai

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CASE STUDY

Crecept

Crecept Pte Ltd is a graphic design agency that was set up in 2007 to provide the full range of graphic design services to B2B companies. The services it offers include corporate identity development, collateral design, multimedia design, photography, print production, website development and related services. Being a new company, Crecept required a new name, and being a relative newcomer to the industry, it faced some tough challenges differentiating itself and finding a suitable brand name.

The Challenges

Do a search in any market, and you will find that there are many graphic design agencies around. The barriers of entry into this industry are relatively low. Hence, graphic design agencies are easy to set up. That means ...

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