Chapter 5. Mastering the 'master plan' – business plans are templates, not straitjackets
Imagine you are setting off for a well-deserved break. You drop your car off at the airport, pile the bags onto a trolley and stroll into the departure lounge. Selecting a queue that seems to be moving, you work your way forward to the check-in desk. At that point you hit your first snag. While you may have had a general idea that a destination with sun and a beach is what you have in mind, that's as far as your plans have been formulated. Without a passport, ticket, hotel reservation or foreign currency, the airport lounge is about as far as you are likely to get. In fact, you may not even get this far without taking some important decisions in advance: where ...
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