Too many small businesses pay accountants and bookkeepers thousands of dollars annually for preparation of financial statements and tax returns without reading a single report they prepare. Incredible as it sounds, many business owners probably wouldn’t even have these financials prepared except that they are required to file tax returns, and, if they want to borrow money, the bank requires financial statements.

These facts are even more disappointing when considering that business owners “just don’t know what they don’t know.” Embracing the financial metrics of a business is getting to the real starting line of success.

Every lender will require and analyze the balance sheet, income statement, ...

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